Week 7 – Positioning and Trends

Week 6 – Brief and Strategy

Week 5 – Competitive Context

Week 4 – Outcome and Ambition

Week 3 – Development

Week 2 – Ideas, Craft and Context

Week 1 – Brief Analysis

Week 12 – Developing Ideas and Designs for Launch of Authorial Artefact

Week 11 – Revealing Gaps, Targets and Audiences for a New Product or Service Idea

Week 10 – Case Studies Exploring Trends and Outputs of Influential Studios